A New Marketing Approach

I’ve said it before, and it still holds true, marketing isn’t my strong suit. The idea of convincing someone else to buy something is difficult. However, after giving my current modes of marketing some time, I’ve decided that this year is when I need to shake things up a bit.

It is time I finally paid for advertisements, but that is a project in and of itself. Finding what works, what doesn’t work, how much the ad bid should be and everything else that goes into it is something that takes time. Along with that I’ve been searching for independent bookstores to sell my works. Along with that I’m rethinking my approach to social media, and even deleted some accounts. I realized I relied too heavily on social media, when it is in fact best for growing an author’s brand, not driving sales.

The final part of my new marketing plan is to seek out more reviews. That I the tricky thing. I have given away several copies for free in exchange for reviews, only to never actually receive the review. I hate beings nag, or sounding desperate so I sent reminders out once, and that was it. If anyone on here has advice on how to get people to write the reviews they promised to give, please let me know. Also, if there are authors that read this, I will do a review swap with you. That way we both benefit from each other’s time. You can contact me in the comments or via email: goandria@outlook.com

A Note on Marketing

I have said before that marketing isn’t my specialty. Honestly, I need help, as in a professional to come along side me who is honest. I have had friends and family come along side me and give awesome tips, and combined with my own research I’m fairly well-armed. However, that doesn’t mean that I always know how to implement what I learned, and even when I do it doesn’t seem to work very well. I’m willing to pay someone to help, but frankly I’m very suspicious of all the book marketing sites on Twitter. It is particularly alarming when someone clams to be awesome at marketing and when I check out her amazon page she has less reviews than I do and hasn’t sold a whole lot more than me either.

Sadly, this is something I have found to be rather common on Twitter. Hundreds of people or companies claiming they can sell books grunted, but there is very little information on how they are going to sell the books. Meanwhile I’m trying to improve my writing and marketing skills all at the same time. It’s been a fun journey, but I think the time is coming where I am going to need to get even more serious about marketing. Like anyone learning the ropes I made several blunders. It isn’t easy convincing total strangers they should by a book from someone they never heard of, and that is completely understandable. You don’t know the quality of the book I wrote or anything really. You can read the blurb and check it out on the website, but you won’t know how good it is until you buy it.

The other issue with book marketing is literally every author has a “formula” that sells books and as one can imagine the information often contradicts between sources. It is horribly confusing and at the end of the day all I can do is see what works and what doesn’t. So if you are an author like me, hang in there, selling our books takes time and it is often a painfully slow process.